Apple’s September 9, 2025 event, everything new

iPhone 17 family

Apple introduced the iPhone 17 lineup, with camera upgrades, performance gains, and Apple Intelligence features. The standard iPhone 17 adds a 48MP Fusion Main camera, a 48MP Fusion Ultra Wide, plus a Center Stage front camera, all aimed at better selfies, macro shots, and 2x optical-quality zoom. Preorders start this week, availability begins September 19, 2025. (Apple)

iPhone 17 Pro and 17 Pro Max

The Pro models move to the A19 Pro chip for a “dramatic leap” in performance, next-level mobile gaming, and advanced camera capabilities. Apple positions these as the best showcase for Apple Intelligence features across the lineup. (Apple)

iPhone Air

Apple also unveiled iPhone Air, the thinnest iPhone yet, built with titanium for strength and low weight. It starts at 999 dollars, preorders open Friday, general availability is September 19. Reporting highlights the 5.6 mm profile, a 6.5 inch display, and durability improvements. (Apple, The Guardian)

Apple Watch updates

Apple Watch Series 11

Series 11 focuses on health, with new sleep scores and notifications for signs of hypertension. Apple calls it the ultimate health and fitness companion, with the press release detailing the new insights and features. (Apple)

Apple Watch Ultra 3

Ultra 3 brings stronger connectivity and endurance features. Apple notes 5G support when on-grid, faster downloads, and antenna algorithms that improve signal in weak coverage areas. (Apple)

Apple Watch SE 3

Apple refreshed the entry model with an always-on display, a faster S10 processor, improved battery life, double-tap and wrist gestures, and sleep apnea detection. Pricing starts at 249 dollars, with preorders today and availability September 19. (The Verge)

AirPods Pro 3

AirPods Pro 3 arrive with upgraded active noise cancellation, a heart rate sensor using PPG, more durable IP57 design, five ear tip sizes, and a live translation feature that works with iPhone. Price is 249 dollars, shipping September 19. (The Verge)

Where to watch and recap resources

You can replay the keynote on Apple’s site and YouTube, both cover the full showcase from today, including iPhone 17, iPhone Air, Apple Watch updates, and AirPods Pro 3. For live blogs and fast summaries, see Engadget and Business Insider. (Apple, YouTube, Engadget, Business Insider)

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Why these updates matter, quick take

• iPhone Air aims at people who want the lightest, thinnest device, without stepping up to Pro pricing, it keeps durability and performance in focus. (Apple, The Guardian)
• iPhone 17 Pro models target creators and gamers, the A19 Pro and camera stack push high frame rate gaming and computational photography. (Apple)
• Apple Watch expands health tracking breadth, sleep quality and hypertension alerts move the platform deeper into everyday health signals. (Apple)
• AirPods Pro 3 blend audio upgrades with wellness and travel features, better ANC, a heart rate sensor, and live translation are useful for commuters and frequent travelers. (The Verge)

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Source links

• Apple Newsroom, iPhone 17 press release, preorder and feature details, (Apple)
• Apple Newsroom, iPhone 17 Pro and Pro Max, A19 Pro and design updates, (Apple)
• Apple Newsroom, iPhone Air, design and durability, (Apple)
• Apple Newsroom, Apple Watch Series 11, health insights, (Apple)
• Apple Newsroom, Apple Watch Ultra 3, connectivity notes, (Apple)
• The Verge, AirPods Pro 3 announcement and specs, (The Verge)
• The Verge, Apple Watch SE 3 pricing and features, (The Verge)
• The Guardian, iPhone Air overview and event highlights, (The Guardian)
• Engadget live blog, day-of recap, (Engadget)
• Business Insider recap, lineup overview, (Business Insider)